Holland Area
Visitors Bureau
[Branding]Capture the essence of Dutch heritage and lakeside charm with this comprehensive brand evolution for Holland Area Visitors Bureau. This strategic refresh modernizes the destination's visual identity while honoring its deep-rooted connection to tulip festivals, sandy beaches, and authentic Dutch culture. The updated brand system introduces versatile assets designed to elevate Holland's presence across digital platforms, print campaigns, and visitor touchpoints. Discover how thoughtful brand architecture transforms a regional tourism bureau into a visual destination.
From flexible color systems that evoke both tulip fields and Lake Michigan sunsets to adaptable graphic elements that work seamlessly across seasonal campaigns, each asset empowers the bureau to tell Holland's story with consistency and creativity. The expanded toolkit equips marketing teams with the resources needed to showcase everything from Tulip Time celebrations to year-round coastal adventures, creating a welcoming identity that invites visitors to experience West Michigan's most charming destination. View the full brand guide HERE.
Color Palette
Typography
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Signage
Print
Social Media
Michigan Irish
Music Festival
[Branding]Breathe new life into a cherished tradition with this vibrant rebrand of 8THIRTYFOUR’s client, Michigan Irish Music Festival. Drawing inspiration from County Cork's rich heritage and Celtic artistry, this refresh bridges generations through a thoughtful fusion of traditional motifs and contemporary design. The reimagined identity features dynamic Celtic knot work and a vibrant color palette that honors authentic Irish culture while appealing to modern festival-goers.
Experience how carefully crafted brand elements transform this volunteer-powered celebration into a visual feast that matches the festival's renowned reputation as 'the best damn fest in the Midwest.' Each design choice amplifies the festival's warm hospitality and cultural authenticity, creating an identity that resonates with both longtime attendees and new generations of Celtic music enthusiasts. View the full brand guide HERE.
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Secondary
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Color Palette
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Assets
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Social Media
Secrets of Solum
[Video Game]Secrets of Solum is an innovative pixel RPG that transforms complex urban infrastructure challenges into an immersive gaming experience. Designed for players aged 16-39, the game goes beyond traditional storytelling by revealing the critical issues of city infrastructure through strategic gameplay. Players navigate a richly detailed pixel world, making decisions that illustrate the profound social, economic, and environmental impacts of urban development.
By simulating the multifaceted issues of inadequate infrastructure, the game serves as a tool that highlights how infrastructure challenges disproportionately affect marginalized communities. Secrets of Solum aims to inspire critical thinking, raise awareness about infrastructure investment, and motivate young adults to become active participants in community development, while delivering an engaging and thought-provoking gaming experience.
Background Rendering Process
Dialouge Sequence
Promotional Posters
Character Sprites
Oren – Male Protagonist
Rune – Female Protagonist
Bookeeper – Supporting Character
Stranger – Supporting Character
Game Box
InkSpot
[Mobile App]InkSpot is your go-to platform for discovering talented tattoo artists in your vicinity. Seamlessly browse through an array of styles and portfolios, while effortlessly checking artist availability. With its intuitive interface, booking your next appointment has never been easier.
Whether you're exploring new ink ideas or scheduling your next masterpiece, InkSpot simplifies the process, connecting you with artists and ensuring your tattoo journey is as smooth as possible.
Poseur
[Quarterly Magazine]Posuer Magazine is a quarterly lifestyle publication dedicated to skateboarders, delivering fresh content and insights every season. Embracing the vibrant skateboarding culture, each issue of Posuer captures the spirit of the sport with compelling articles, stunning visuals, and exclusive interviews.
From showcasing the latest tricks to exploring the evolving landscape of skate fashion and culture, Posuer Magazine is the essential companion for skateboard enthusiasts, offering inspiration and connection with every turn of the page.
Spherical Easel
[Broswer-Based Application]Spherical Easel emerged from the Student Summer Scholars Program at Grand Valley State University, igniting a fresh approach to teaching spherical geometry through a browser-based web application. This innovative project reimagines the learning experience, providing students with an intuitive platform to explore and understand the intricacies of spherical geometry.
With interactive tools and engaging visuals, Spherical Easel empowers students to grasp complex concepts quickly. Step into a world where geometry comes to life with Spherical Easel.
Check out the working version HERE!
Previous Interface Design
Heuristic Analysis
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Developer Handoff Files
Texas Moon
[Vinyl Print]Rediscover the soulful fusion of Khruangbin and Leon Bridges in
the enchanting redesign of their collaborative album, 'Texas Moon.' Inspired by the album's melodic charm and Texan roots, this rendition captivates with hand-drawn illustrations that perfectly encapsulates the essence of the Lone Star State.
From intricate line work to vibrant colors, each illustration breathes new life into the music, inviting listeners on a visual journey that mirrors the album's evocative soundscape. Immerse yourself in the magic of 'Texas Moon' as art and music twist in a tribute to Texas.
Ludos Talent Agency
[Responsive Website]Ludos Talent Agency is a cutting-edge responsive web design project for the digital age. Specializing in booking top streamers, Ludos easily connects audiences with their favorite online personalities.
With a sleek and intuitive interface, users can easily navigate through a curated selection of top-tier streamers, exploring their profiles and schedules with ease.
Rotari
[Mobile Application]Rotari revolutionizes scheduling for the hospitality industry, offering a streamlined solution for employees to manage their schedules and communicate effectively. Designed with the unique needs of hospitality professionals in mind, Rotari simplifies shift management and facilitates seamless communication among team members.
With its intuitive interface and powerful messaging features, Rotari empowers hospitality workers to stay organized, connected, and focused on delivering exceptional service.